Why More Tech Leaders Are Rethinking the Cloud

Cloud used to be the go-to move for scaling fast. But lately, the bills have been adding up, and companies are starting to push back. Take Figma, for example. In their IPO filing, they revealed they’re spending $300,000 a day on AWS. That’s over $545 million committed over five years, and they’re completely tied to Amazon’s infrastructure.

This has more IT leaders looking at repatriation, bringing some workloads back from the cloud to save money and regain control. 37signals (Basecamp and HEY) made headlines for doing just that. After realizing they were spending over $3 million a year in the cloud, they started moving things to their own servers and expect to save $7 million over five years.

The message is clear: cloud is great for flexibility, but it’s not always the most cost-effective option, especially for predictable workloads. That’s where colocation and hybrid cloud come in. You keep the control and cost benefits of your own infrastructure while still taking advantage of cloud where it makes sense.

If your IT budget is feeling the squeeze, it might be time to re-evaluate where your workloads live. We help teams do just that, with colocation services, hybrid cloud solutions, and cost optimization consulting to find the right balance.

👉 Let’s talk about how you can take control of your infrastructure and spend smarter.